This is a continuation of my post from yesterday. In short, I am heading towards an immediate shutdown of both online stores, even though I'd prefer to stay open if possible.
What Makes Selling More Difficult
I finally heard back from the international buyer who wanted me to find a cheaper option to ship four books via international mail. The buyer thinks that I can ship the four books abroad for $3.95 media mail, and they say that Thriftbooks did it. Thriftbooks couldn't have used media mail, but they may very well have a sweetheart deal with the postal service that allows them to mail books abroad for under $5.00. I am not a large company, so I do not have access to sweetheart deals.
I decided to look at whether Thriftbooks has these books available and for how much. They have three of the four books at a total cost of $46.07 before shipping. The same three books in my store cost $17.97 before shipping. Let's assume that Thriftbooks does ship internationally for $3.95, even though media mail actually starts at $4.63.
Those three books from Thriftbooks would cost $50.02 including shipping. Those three books from me would cost $51.97.
Thriftbooks doesn't have the fourth book on its site. They do on eBay, but the orders wouldn't combine. On eBay, the fourth book is $18.00. The fourth book from me is $5.99. All four books from me would cost $59.96. If the buyer were to purchase three books from Thriftbook's site plus the one from eBay and were charged $3.95 shipping on both orders, the total cost of the books would be $71.97.
Whenever I am looking to buy certain books, I don't worry about what a seller charges for shipping. I look at the overall cost and choose the seller who will deliver the books to me for less. I also will choose to buy all of the books from one seller rather than several sellers if I see that one seller has all of them, so long as the cost isn't noticeable more.
I know what I would do in this case, if I were the prospective buyer.
International buyers have a tendency to attempt to negotiate shipping costs. It happens at least once per month. They think they can bargain me down, like I have fake high shipping charges. All I can do is check my charges up against what I will be charged and adjust for the specific buyer. I cannot create magical discounts.
The situation might be better if I were to offer calculated shipping on Etsy. I set up a shipping profile on Etsy for combined international shipping. It returns an error message in the batch editor. Apparently I would have to edit all 300+ listings individually to change them to calculated shipping. I won't do it.
Therefore, I created a shipping profile on Etsy where I don't ship internationally. I just changed all of my Etsy listings to that profile except for the four listings that this one buyer has in their shopping cart.
I know what will happen now. International buyers will ask why I don't ship internationally. I'd like to say it's because of how much time the shipping questions waste. I won't do that. More likely, I'll give them a rough estimate and overdo it by a bit. If they are still interested, then I'll figure out the actual cost and edit just a few listings.
If this doesn't reduce the time suck, then I will close my stores until October.
A blog for vintage series books like Nancy Drew and the Hardy Boys... featuring modern middle-grade fantasy... modern young adult novels... vintage teen books... vintage book collecting, buying, and selling topics... and more.
Saturday, August 10, 2024
What Makes Selling More Difficult Part 2
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