Dear Mr. Woodworth: I have recently returned from a trip to China, followed by a summer on Martha's Vineyard, to find the back issues of your very interesting and novel publication, along with your cordial letter.Each author has a slightly different take on why his or her series was discontinued by Grosset and Dunlap during the 1960s. Margaret Sutton, Helen Wells, and others felt that their series were discontinued due to pressure placed upon Grosset and Dunlap by the Stratemeyer Syndicate. From the above letter, Cavanna apparently blamed it on the feminist movement.
I had fun writing the Connie Blair series, which was off my beaten track but attempted in an effort to improve the writing in this genre. They sold quite well in hard-cover and paperback for a number of years, but were eventually dropped when the women's lib movement accelerated to the point where children's books came under scrutiny.
Connie, alas, in one of the books apparently used her attractive appearance as a stepping stone to a better job. What a gaffe! Girls are supposed to get ahead on their own ability, never on their good looks.
I think it is both entertaining and interesting that you've reviewed the series in your magazine.—Betty Cavanna (Mrs. Elizabeth C. Harrison)
In truth, Grosset and Dunlap was lax in its promotions for its various series. The publisher had a successful enterprise in which it did not have to do anything in order to keep making sales, particularly for the Nancy Drew and Hardy Boys books. Lack of promotion is most likely the reason why all of the independent series ended. Ultimately, the Stratemeyer Syndicate sold the publishing rights to new titles in its series to Simon and Schuster since it was dissatisfied with Grosset and Dunlap's lack of promotion. From 1979 on, all new Nancy Drew and Hardy Boys titles have been published by Simon and Schuster. Grosset and Dunlap maintains the rights to just the original hardcover titles of the Nancy Drew and Hardy Boys books.










