My theory is that because I was the first person to list series books on Bonanzle, I am more associated with the old URL than anyone else, so I am having the most trouble leaving it behind. I had many links to my Bonanzle booth, and I have been trying to remove those links. Just a few days ago, I discovered that my Twitter page still linked to Bonanzle. That's not good. I have now changed it as well.
I am beginning to see some improvement, and this is what I have accomplished so far.
- I wrote a bunch of posts for my Jennifer's Series Books blog. If people search for "Jennifer's Series Books," they land on that blog and can go to my booth. I have linked to many individual items in my booth. A few items now have a better ranking in Google, while I am still waiting to see improvement on the rest. Some of the individual posts for the blog, such as one on Nancy Drew Applewood editions, are showing up extremely high on Google, so that provides a gateway to my booth.
- I linked to my Jennifer's Series Books blog from a number of pages on Series-books.com. The purpose is to improve the blog's page rank so that it will in turn improve my booth's page rank. While I wait for that to happen, I have already had the immediate result of getting traffic to the blog from Series-books.com, which provides another gateway to my booth.
- I noticed that one seller on Bonanza who has no attributes and has done no search optimization shows up rather high on Google. That seller uses a large font. I have gone through my items and increased the font size. I also made it bold and changed the color to make it stand out. It took hours to go through all of my listings, except the freebies, and change the font size.
- I have been working towards getting as many different books up as I can for each format of Nancy Drew. I have also been trying to get as wide of a variety up as I can for the other series. I have bought several larger lots lately on eBay solely for the purpose of adding to my variety of listings. If I can get a wider selection, I hope to be able to improve my showing in Google's results.
- As I get a wider variety of books listed, I plan to write additional blog posts for my Jennifer's Series Books blog and will use those posts to link to my books.
In October, my traffic was running about 40% of what I had before the name change. In October, my sales were 35% of the previous level. My traffic is currently running at 60% of what it was before the name change. My November sales were nearly 60% of my previous level. The increase in sales matches the increase in traffic.
I have so far had one sale in December. I expect a dip in sales and traffic this month, although it could go either way. I am hoping that once the holiday season ends that my Bonanza traffic will be back up to around the same level that it was on Bonanzle.
I could use eBay to drive traffic to Bonanza, but I have mostly given up on eBay's 100 free listings per month. My books do not sell on eBay. I have a growing suspicion that my account may have a hidden black mark against it. Some of you are undoubtedly rolling your eyes and remarking, "Yeah, right." To those people, I say to read this particular AuctionBytes letter to the editor and then carefully read all the comments. Actually, just skim the letter to see that it is very anti-eBay and then read the comments carefully. Quite a saga unfolds in the comments.
The writer withheld her name and then was taunted in the comments section by a well-known pro-eBay person for not stating her name. The insinuation was that her comments had no validity unless she gave her name. She gave her name and then the very next day returned to state that her seller performance had just changed that day to "below standard," and she lost her power seller status. She called eBay, and customer service could find absolutely no reason why her status had changed, and it was reinstated to the previous position.
I was very critical of eBay in this blog in late 2008, and at that time, my seller performance standard oddly swung between "above standard" and "below standard" for no reason that I could see. It would not surprise me if I have been punished for my comments. If so, it caused me to try Bonanzle/Bonanza, and I am not turning back.
I would be very interested in reading your comments about your current level of success on both eBay and Bonanza, and any thoughts you have about selling series books and the current prices.