I have questioned in recent months whether I was still better off on Bonanzle than on eBay. After my recent experimentation with eBay's free auctions, I now know for certain that I am better off on Bonanzle. While I have sold quite a few books on eBay in the last six weeks, a large number of them have been to people who read this blog. If not for the publicity from this blog, my auction results would have been very poor.
On Bonanzle, I have had a good amount of success, and as far as I can tell, I have had far greater success than other sellers of series books. The reason why is because of my widgets that I have in this blog and on series-books.com. Those widgets draw buyers to Bonanzle. While the widgets work best for me since they link to my booth, they also help other sellers of series books indirectly. Someone followed one of my widgets to Bonanzle in just the last few days, purchased from me, and purchased books from at least one of you.
Even though the rest of you do not have a website like mine, you do have a means to draw buyers to Bonanzle if you still sell on eBay. All that you need is an eBay About Me page and a basic blog with only one post in it.
EBay has a two-click policy for the About Me page. It is permissible to link to a page that in turn contains a link to another venue with items for sale. What cannot be done is link directly from the About Me page to another venue. If an About Me page links to a blog that links to Bonanzle, then Bonanzle is two clicks away from the About Me page. This is fully within eBay's rules.
While eBay sellers can create a blog such as mine that is maintained with frequent posts, it is not necessary if all the seller wants is a gateway. Regular eBay sellers only need a gateway. I created a new blog to use as a gateway.
Jennifer's Series Books Blog
I wrote one post which mentions my Bonanzle booth. I also created a widget on Bonanzle and placed it on the right side of the blog. The creation of this blog was very quick and easy, and the only part that took me awhile was adding all of the items to my widget.
If you do not already have an eBay About Me page, you need to create one. EBay makes it hard to locate information, but you can use eBay's help pages with the search "about me." This is the page that I found with that query.
Creating an About Me page
Go to Blogger.com to set up a blog. The process is quick and easy. If you already have a Google account, use it to sign in. You will need to pick a name for the blog and a template. After those steps are completed, you will have a blog. Do what I did with my new blog, and you will be set.
It is not very likely that the average buyer will go from an eBay listing to the About Me page to the blog to Bonanzle and make a purchase. This, of course, is why eBay has the two-click policy. People do look at About Me pages, so it won't hurt to try. A coupon code mentioned in the blog might also help motivate buyers to check out the Bonanzle booth.
Sellers can mention their About Me pages in their items for sale on eBay. I have mentioned my About Me page in many of my listings. Sellers can suggest that buyers check out the About Me page and then provide a link to the blog that links to Bonanzle. For people who sell a lot on eBay, this could work out well.
Follow this link for Part 2 with specific directions.